- Want to help find future talent within the fields of marketing, PR, digital, or advertising and branding?
- Want to inspire that talent with some real world projects to get their teeth into?
- Want some creative input into some of your thinking from young people who don’t have any baggage?
This September around 200 undergraduates will start their second year. Around 40-60 of them are fortunate enough to undertake a one-day-a-week internship with agencies. For everyone else, we want to recreate some of that experience in the classroom, drawing upon real-world projects/briefs, with teaching staff acting as creative directors. Students will work in groups around their specialist areas: Integrated Comms/General Marketing, PR & Comms, and Advertising and Branding to complete their learning objectives. All of the work is submitted electronically, creating a portfolio for students to use in their hunt for employment in the future.
- Read more about the 2017-18 call for projects, including the downloadable form, (see a completed example from 2016).
What kind of projects work?
Through ‘til Christmas students are developing skills in motivation and team-work, pitching, project management, the competitive environment, and undertaking research and data collection. After Christmas the students get stuck into developing an appropriate creative output (e.g. 60 second YouTube video, 100 social media tweets, set up a new Instagram account, series of blog posts, email campaign, crisis response plan, PR campaign plan around a specific issue, ideas to recruit new volunteers for a charity, SEO search term analysis).
The deliverables and milestone markers given to the students are contained within this draft schedule.
What does it involve?
Some thought into the kind of non-mission-critical projects that will work for this level of students. We then need some of your time to brief the students, provide some feedback on what they produce, give them some encouragement and maybe (if you like them) a job one day.
If you have resources and/or vox pop style videos to share with the student cohort on particular themes, that would be really appreciated. Any videos we would share on this blog with a link back to your company. For example:
- What skills are you looking for?
- What agency roles are there/does your role look like on day-to-day?
- What does leadership look like?
- Why is networking important?
- What has your first year as a graduate been like – what knowledge did you need?
- A few more ideas
We ask for videos as there are 5 teaching groups, and we need to ensure all students are accessed.
Please note that it will not be possible for the students to do extra work, such as further implementation. If you have an employment opportunity, or want to offer more experience, please discuss this with the students individually.
How do I get involved?
Fill in our 2-minute form (see a completed example), and save it by naming it with your organisation name as a MS Word .doc or .docx file. We would love expressions of interest by 11th August 2017 (completed briefs even better), with completed briefs by 11th September 2017.
Expect to be contacted by the successful students from 27th October 2017 onwards, when students will be notified which projects they have been successful in obtaining. Projects may be allocated to a maximum of four groups – please see the short ‘Legal Bit’ for more information (although we ensure each project is allocated once before a second group can take the same project).
Please see all posts in the ‘Employers’ category.
Image source: Wikipedia Commons
This unit is managed by @drbexl.